| Media & Entertainment |
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Doing business over the Internet is a high priority in the media and entertainment sector. Nevertheless, most players still seem to be making their content available without charge and have yet to make the conversion from “free to fee”. Nowadays, however, good examples do exist of organizations with a mature eCommerce strategy that have learned how to market their products via the Internet in the form of information services, applications, commercial transactions and entertainment. While the options appear limitless, the complication usually lies in the payment mechanism. Traditional billing systems are too restricted to be used on the Internet. The most commonly used method is immediate payment of consumed content and services through an external payment provider. Disadvantages of this method are the high costs involved and the fact that the customer remains anonymous to the provider. Whereas it is precisely the relationship of trust between supplier and customer that determines whether people are prepared to pay for content. If you seek a means of billing and paying for various different services and products, on the basis of actual use, using a single invoice, then Backstage is the solution. You can, for instance, apply various types of subscription, systems such as day passes and micro payments. You also retain a high level of flexibility, allowing for the introduction of promotional campaigns and price discounts. Backstage provides you with a highly advanced billing & payment system. Apart from drawing up the invoice and ensuring it gets paid, Backstage provides the database required to register and maintain users’ data. In addition to providing information on those users’ consumption and payment behavior, the system can also check who has the right to do what on your website; the so-called authentication and authorization process. The registration, storage and management of this data calls for a great deal of attention in the field of security and reliability. For which Siennax is fully equipped. |